Network Optimization?

No, network optimization is not about selecting a faster airline!

Basically it's about analyzing where your distribution or manufacturing hub is and where your customers or suppliers are located. Usually the analysis is done using a software where you would have to enter all your inbound/outbound movements (weight, volume, frequency, locations, type of carriage etc.) and the application will tell you if your distribution/manufacturing hub is in an optimal location. Performing this type of analysis is very tedious and takes quite a while.